September 2, 2020
- What is your name / organization / title?
- What motivated you to become a maker?
Honestly, it’s very satisfying when people fall in love with something you made and are willing to put their hard-earned money down to acquire it.
- Looking back on the early stages of your journey, what advice would you give yourself now?
Artistic skill is important, but you have to become competent in things you don’t love in order to actually be a good artist and maker.
- What is your favorite thing you’ve ever made? Why?
Whatever I’m making NOW because I always want to be learning and surpassing what came before. I have a really hard time looking back, and enjoying something that I’ve made. The best is yet to come, I hope!
- What’s the next evolution for you (or your industry) going to look like?
Currently, premium craft beer and board games are the two areas I’m focused on. Covid and Politics have really disrupted everything, so I think trends are accelerating at a much faster pace. Pre-Covid, the audience for these products would come to you at beer festivals and board game conferences. But now, we have to go directly to customers. It’s a much more aggressive approach.
- Who would you partner with (living or dead) for your dream collaboration? And what would you work on together?
I have four brilliant kids at home — at least Katie and I think so! Someday, when they are adults, I’d love to collaborate with them as equals. I want work on something they’re passionate about and contribute everything I’ve learned, but not be in charge. That would be a maker parent’s dream.
- You're on death row and it's time for your final meal. What'll ya have?
- In a world where you have two hands, all of your pets and loved ones are safe, and your studio is on fire, what do you try to save?
My MacBook Pro and an art of Snow White book signed by several of Disney’s nine old men.
- What is one piece of pop culture (movie, tv, artwork, song, etc.) that no matter how many times you return to it you still draw excitement, movement, or inspiration?
The Iron Giant
- I love useless facts. Impress me with a seriously useless fact!
Fact: There is no such thing as a useless fact.
- If you could try any profession other than your own, what would you choose to do?
- What is your personal strategy/philosophy when it comes to using social media for your work?
Whatever you do, be consistent and truthful.
- Speaking of social media, where can people find you?
Instagram = @emrichoffice